Roee (aka ‘the hairy barista’) is best known for his heart-warming vibe, playfulness, sense of humour and professionalism, as well as his life-long fascination & passion for speciality coffee. His standards are high which you can taste in every coffee that he makes.

Roee began his Barista journey in 2002, making coffee in the fast-paced buzzing coffee scene of Tel-Aviv. Six years later Roee unexpectedly made home in London where he found other like-minded coffee geeks & quickly became known for his dedication, efficiency & expertise as a Barista. Roee’s sense of humour, easy-goingness & endless enthusiasm for coffee kept customers coming back for more.

During Roee’s first year in London, he met Ruth with whom he instantly connected & fell in love with. Ruth had spent years holding spaces & supporting individuals & families during their most vulnerable moments. She’d always been passionate about making a difference & held a vision of one day creating an inclusive nourishing space for connection & community. 

Nine years later Roee & Ruth plucked up the courage to follow their dreams & co-create a space where their passions for speciality coffee, high-quality nutritious food, love & protection for the planet, healing music & community could unite. They packed their bags & left London to open their first coffee shop at no.69 high street, Totnes. 

When the first ‘Hairy Barista’ opened in 2017, people instantly queued up. While Roee served coffee and captivated his customers with music & high vibes, Ruth held the space & infused the menu with delicious, medicinal smoothies, cold pressed juices & superfood lattes.

Their devoted teamwork created a space that was much more than just a coffee shop: it quickly became a healing space for many and a consistent and deeply loved community hub. The HB became and remains the place to be for great coffee, community & connection.